At Puro, we believe in going back to basics — not because it’s trendy, but because it works. Our story began with a simple question: what did people use before synthetic creams and chemicals dominated the shelves?
The answer was clear: tallow. A deeply nourishing, vitamin-rich ingredient used for centuries to moisturize, heal, and protect skin. We embraced this time-tested wisdom and blended it with modern quality standards to create something truly effective, pure, and honest.
We’re not about buzzwords or 15-step routines. We believe skincare should feel good, smell beautiful, and most importantly — work. Our balm contains just three powerhouse ingredients: beef tallow, jojoba oil, and lavender oil. Nothing more, nothing less.
No fillers, no synthetic fragrances, no hidden toxins. Every jar is a promise — that you’re giving your skin only what it actually needs to thrive.